Marketing

Let’s work together on the successful positioning of your products.

Market and Segment Studies
Consulting on Marketing Aspects
Identification and recommendation of attributes for successful product positioning
Establishment of Demonstration Programs for New Products
Implementation of Field Perception Plots surveying technicians and end users during field visits
Positioning Validation
Identification of customer needs
Comparative analysis of competitor treatment perceptions
Dose analysis and definition of product offering by target or segment
Pricing Strategy
Positioning Validation or Identification of customer needs
"Focus Groups" with end users
Customer and Market Analysis
Price Sensitivity Analysis for Substitutes
Competitor product characterization
Identification and evaluation of key factors in the purchasing decision